A new study found that a woman need only to hold a beer in public to be perceived as more sexually available and less human than if she was holding a bottle of water. In the same experiment, a man holding a bottle of beer did not get viewed in the same dehumanizing way. This held regardless of who was viewing the woman with the beer-- other women or men. Study authors tell The New York Times that the findings have "troubling implications" in regards to social gender roles, and also for how those roles play out in cases of sexual assault or harassment.