Beer-Proof and Vomit-Proof Sneakers for Oktoberfest

posted by Aaron Zytle -

Now THIS is called knowing your target audience. Adidas just announced a new limited-edition sneaker that they'll be selling in Germany for Oktoberfest.  And they're PERFECT for that . . . because they're made with a material that's beer-proof and vomit-proof. And they also have some embroidery on them that's meant to look like the patterns on lederhosen . . . but I'm thinking that when it comes to features, that's less important than the whole beer-and-vomit resistance thing. 

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