A huge investment in the future that could smoke the competition

posted by Aaron Zytle - 

With all the talk about the popularity of craft beers, it’s also hard to believe that there’s actually a growing fear about interest dropping off. Now, swooping in like the hero they may actually be, are beverages that are infused with marijuana!

Las year, Constellation Brands laid out a cool $190-million for a 10% stake in Canopy Growth – a Canadian weed start-up. For those who don’t know, Constellation’s the company that has brands like Corona, Svedka, and Modelo under its corporate umbrella. Now, that very same company has decided to up the ante by throwing another $4 billion – with a “b” – into that same investment pot because they believe in it so damn much…even though there’s no “official” plan to launch a cannabis beverage in the immediate future.

They’re not the only ones. Heineken owns crafter brewer Lagunitas. They’ve already launched Hi-Fi Hops. It’s a zero-calorie “sparkling water” that replaced alcohol with THC. There are two varieties of the stuff, one featuring 5-milligrams and the other with 10, and selling for around 8 bucks a can. Pot beverages appear to have an extremely bright future.

Source: CNN Money

title

Content Goes Here