Ikea Is Running a Magazine Ad That Works as a Pregnancy Test

posted by Aaron Zytle - 

So this is a thing that exists now.  Ikea just started running an ad for a crib in a women's magazine in Sweden that's also a PREGNANCY TEST.

 So you can tear out the ad, pee on it, and then it'll tell you if you're pregnant.

 And if you are, a new, lower price for the crib will appear on the page.  So you can bring in the ad . . . holding it with gloves, maybe . . . and get that discount.  There's no word if they're going to run this ad here in America. 

 (Adweek

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