If you thought Coors Light had a good beer can gimmick when they made those mountains that turned blue when the can was cold, check THIS out.
Miller Lite just created a new beer can that works as a VIDEO GAME CONTROLLER. It's got a control pad, buttons, and a Bluetooth connection to hook up to your computer.
Unfortunately, if you want one, you have to go to an event in L.A. tomorrow night and beat the comedian Eric Andre in a game of "Street Fighter". So get ready to pay BIG for one on eBay.
(BroBible)