Christian Poincheval, owner of the company Lutin Malin,has invented the "PilulePet" after more than ten years of development and research. It is said to use "natural ingredients" in order to change the scent of one's flatulence, and it comes in scents such as Christmas chocolate, May Day lily, St Valentine's ginger, violet and rose for almost 20-dollars a bottle.
Poincheval says one experience made him create the pills. "We were at a table with friends after a copious meal when we nearly asphyxiated ourselves with our smelly farts. That gas wasn't great for our table neighbors, so something had to be done about this."
The inventor says "numerous returning customers" prove the effectiveness of the pills. Lutin Malin also offers a fart powder for gassy dogs.