Will Movie Theaters Start Charging Different Prices for Different Movies?

These days it's hard to get people into theaters for anything that's not a massive blockbuster, like a Marvel movie. But that might change.

There's talk that theaters may start charging LESS for smaller-budget films.

The idea is to get more people to see the lower-profile movies that get left in the lurch as everyone saves their movie theater money for the big stuff.

In a way, it makes sense. Why should you have to pay the same for"Avengers: Endgame"as you do for a little action-comedy like"Stuber"? One of them cost more than $350 million. The other stars Dave Bautista and Kumail Nanjiani.

But it doesn't sound like this is close to happening. Studios aren't super into it, because a cheaper price might imply that a movie isn't as good, and that you have to offer a discount to get people to show up.

(Hollywood Reporter)

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