PBR Launches Hard Coffee

Fans of Pabst Blue Ribbon, a.k.a. PBR, may soon have a new frosty beverage to try out, and it will give you a totally different type of buzz. The company is reportedly testing out “Hard Coffee” in select states, which they boast is made with “Arabica and Robusta” coffee beans and “rich, creamy American milk.” 

And for those who love their morning cup of Joe, but want a little a alcohol to boot, the drink reportedly tastes like “premium vanilla-infused iced coffee” but has 5% alcohol by volume.

John Newhouse, brand manager at Pabst Blue Ribbon, shares “Hard Coffee is an opportunity for us to pioneer a delicious and fun new drink, and give America something unique. We hope everyone loves it as much as we do.” 

If this sounds yummy to you, you’ll have to head to Florida, Pennsylvania, Maine, New Jersey or Georgia, where it’s currently being tested.Click here to find out where exactly it’s being sold.

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