There's an article in "Ad Age" magazine right now that's claiming RANCH DRESSING has now passed KETCHUP in popularity.
Hidden Valley Ranch says they've found the majority of the time, people aren't using ranch as salad dressing. 70% of ranch is now used as a dipping sauce or topping.
They also say more than half of restaurants serve ranch . . . and three-quarters of the homes in the U.S. have a bottle of ranch.
Last year, ketchup brands combined did $833 million in sales. We don't know the exact specifics on ranch, but"Ad Age"projected it was around $1 BILLION. And ranch sales have been growing for years . . . while ketchup has been flat.
By the way . . . this isn't a battle for the MOST popular condiment. The article says both ranch and ketchup are outsold by salsa and mayo. So this is a battle for third.
And, as you might expect, people on social media are TORN APART over the ranch-versus-ketchup battle . . . neither side can believe there are so many people supporting the OTHER condiment.