There really is a fine line between making a statement as a company and alienating the entire universe. A fashion company crossed that line with its latest line of hoodies.
A fashion company called Bstroy is simply getting destroyed on social media right now after they thought it would be a great idea to debut a new line of hoodies they created for a recent fashion show.
However, these aren't your run of the mill hoodies. These have bullet holes in them and feature names of schools that have had mass shootings, like Sandy Hook, Virginia Tech, Columbine, and Marjory Stoneman Douglas.
Actual survivors of these shootings have expressed their displeasure with the hoodies and the company on social media. They were joined by just about everyone else who spends time on social media.
The company ended up posting a vague statement on Instagram about how "Sometimes life can be painfully ironic. Like the irony of dying violently in a place you considered to be a safe, controlled environment like school."
They followed that up with an email to NBC saying they, "Wanted to make a comment on gun violence" and the hoodies were made to explore "not just the surface layer of gun violence in schools but also the different ways that we relate to each other."
To make matters worse they said the hoodies were initially just for the fashion show and they weren't going to produce them however, they are now considering selling them.