Men are increasingly turning to laser hair removal to rescue themselves from hairy situations. But we are not talking about chest hair: Theyre using it on their nether regions.
Christian Karavolas, a laser specialist and owner of Romeo & Juliette Laser Hair Removal in New York, said he has seen the number of male clients increase steadily since he opened his clinic in 2002 particularly men between the ages of 24 and 45. Now, men make up 40 percent of his client base and many of them are interested in manscaping.
Its called the male Brazilian or cheekily referred to as the brozilian or mankini and the treatment area includes the base of the penis, the shaft, the testicles and the perianal area, namely the butt crack.
According to Karavolas, theres a myriad of reasons why men are choosing to expose their most sensitive areas to intense pulses of light. A major one, he explained, was functional. Some guys have a lot of hair there, so when they go to the restroom, a lot of things get stuck there. When they have no hair, they dont have that issue. Karavolas added that laser hair removal is also a safer alternative to shaving or waxing.
But for others, the reason can be aesthetic: people appreciate someone whos well-groomed.