Last week, monthly subscription service BarkBox released their Overstuffed November box that included a pigs in a blanket toy that looked more like a Fleshlight than the iconic hors d'oeuvre: A Facebook ad displayed photos of the toy, conveniently available in three sizes. Naturally, the internet took it to a horny place, and the ad went viral with comments insinuating that the dog toy was produced with a much different purpose in mind. According to BarkBox, the viral fame was good for business: they sold out in three hours on their BarkShop and they even included a last-minute gift with purchase. Sales were up 200% above average for a normal, non-promotional day.
According to the companys blog post about the ordeal, BarkBox toy designers had no idea of the possible connection. For the record - NEVER crossed my mind and I am a fairly nasty human, said an anonymous employee over BarkBox Slack. Theyre just two pigs stuffed into blankets When you see them in person, it certainly doesnt read as a sex toy I think.