The flavor is obviously an ode to Rick and Morty, the Adult Swim cartoon series with a super cult following. In a now-famous episode of the show, a scientist turns into a pickle to avoid going to family therapy...as one does? Thus, "Pickle Rick" was born.
Pringles is teaming up with Rick and Morty for the release of this limited-time flavor ahead of the 2020 Super Bowl, according to a press release. Pringles and Rick and Morty may work together even after the Super Bowl. "We're extending this partnership in really exciting ways, all year long," the press release stated: "Rick and Morty fans are going to be given amazing new opportunities to illustrate their love for this iconic show, thanks to Pringles."